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I design products. I build them too.

Available for freelance
Product Designer with 12+ years of experience turning complex problems into intuitive digital products.
Product designFront-end devDesign systemsFigma → code
  • I help product teams
  • align user needs
  • business goals and technical
  • constraints to create experiences

I’ve worked across a range of industries, with a strong focus on booking platforms, hospitality, and SaaS products, where small UX decisions can have a direct impact on revenue.

My work sits at the intersection of UX, product thinking, and business impact. I don’t just focus on how things look, but on how they perform: simplifying user flows, reducing friction, and improving the overall experience in ways that support real outcomes.

GuestCentric Booking Engine
Booking Engine
2025
UX/UI Design
TAP Air Portugal App
TAP Air Portugal
2024
UX/UI Design
Carioca Coffee Shop App
Carioca Coffee App
2024
UX/UI Design
Moneyflow App
Moneyflow App
2027
UX/UI Design
Francis Star

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  • Services

I provide three focused design services to keep things simple and effective. No headaches, just great design.

Product Design

Digital Product Design

Wireframing Prototyping User Research Interactions Design Systems

With a solid track record in designing websites and apps, I deliver strong and user-friendly digital designs. Solid company branding is the foundation of any successful website.

Customs Services

Branding & Design

Branding Print Packaging Editorial Visual Identity

Most people spend more than 6 hours on screen in a day. That's why I built Brands born for the Digital Era. Balancing Expression and Utility, I design Identity Systems fit for the biggest screens and the smallest buttons.

Product Development

Web Development

Web Development Web Design Responsive Design Front-end Development Back-end Development

I build scalable websites from scratch that fit seamlessly with design. My focus is on micro animations, transitions and interaction.

Our clients
Francis Star
Partnership
Francis Star
Relations
Francis Star
Our clients
Francis Star
Partnership
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Web design

Brand strategy

Design Systems

Interactions

UI/UX

Guidelines

App design

Packaging

Development

Print Design

Branding

Applications

Visual identity

Logo design

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